The time has come, the walrus said…

February 1, 2013

http://www.kickstarter.com/projects/579148457/broodjes-and-bier

So, I don’t know why I waited until 2am the morning of our Kickstarter launch to write this blog post. I guess I thought I would have some major insight to share only available to me at this time of the morning. I’m not sure that I do, but,  here we go!

The last two weeks have been a unique brand of insane! Broodjes & Bier has grown by two team members, built relationships with major brands, and struck a deal with a Washington DC retailer to get our sandwiches on shelves. It’s been tiring, but hugely rewarding. That said, none of it will mean anything if we don’t get past our newest hurdle.

We, ladies and gentlemen, have launched our Kickstarter!

As mentioned above, Silver Spork in Capitol Hill has agreed to sell our sandwiches on our shelves in early Spring. This is a huge opportunity for a bootstrapped operation like our own. If you’re familiar with Capitol Hill, go ahead and skip the next paragraph. If you’re not, allow me a sentence or two to gush about what we’ve lined up for the company.

Eastern Market in Capitol Hill is a hugely popular outdoor market in DC. Tourists and locals alike throng the Eastern Market Hall and outdoor vending areas every weekend to enjoy the best of what DC artisans have to offer. Located right in the center of all this awesome hubbub is Silver Spork, a local cafe and bakery. They serve coffee, pastries, wraps, custom cut fancy cheeses – and Broodjes & Bier sandwiches!

However, none of this will happen without you. While we’ve lined up all the pieces, we’re missing the key ingredient: capital. Today – literally, right now – we need your support to purchase the ingredients and packaging necessary to get us off the ground. I’ll save your hearing the pitch twice and link you here. I can’t ask you enough to support our cause. We’re a passionate team confident we can change the face of sandwiches in Capitol Hill and beyond. Qualities the name of the game and we’re ready to bring it. If you need further incentive, please see our very awesome prizes.

On that note, I’m going to get some sleep. We launch in about 5 hours and I want to make sure I hit all the right ‘send’ buttons.

Thanks in advance, guys. Let’s crush this!

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