We launched our Kickstarter campaign bright and early on Friday morning, February 1st. Our numbers guru and all around mathematician, Virginia, calculated the initial amount we needed to cover the costs of launching BROODJE CO., our prepackaged sandwich concept. We still need to raise funds for our pop-up dinner series, which will allow us to serve our food in a sit down fashion, but BROODJE CO. is our priority, and so we set our goal for this endeavor at $3,500.
On Day 1, we absolutely, unequivocally, undeniably did very very well! And we have all of our amazing backers to thank for that. It was beyond humbling to see the outpour of support as the day went on, and by 9pm Friday night, we had raised $2,271 or more than 65% of our goal!
That said, we’re not there yet. The caveat of Kickstarter is that if you don’t hit your goal, you don’t receive a penny of the pledges. This is a hard and fast rule created (I believe) to ensure that if you invest, you’ll be able to see the project succeed. It makes total sense, but it also means that our work is not at all done yet. We still have $826 to go before Broodje Co. truly comes to life.
So, what’s the plan?
We’re going to continue with our Marketing Director’s strategy: using social media to get our message and plea to as many people as possible. We’ve been tweeting, posting on our individual Facebook pages, pinning on Pinterest, and posting on Instagram. Our little venture got a big stamp of approval from the Kickstarter group. We were highlighted in three categories: as a Feature Staff Pick, a Washington DC Staff Pick, and a Foodie Staff Pick! We always believed Broodjes & Bier was a great concept and a necessary addition to the Washington, DC food scene and our remarkable success on Friday reaffirmed the viability of this business idea.
We still need to raise $826. We still need your support and your help. Help us reach and exceed our $3,500. Thank you for your faith in us. We won’t let you down!