I’ve been a neglectuful blogger, and for that I apologize.
With launch and the collecting of collateral (ie sitting on my front porch casually waiting for the UPS wo(man) to arrive), I’ve made lame excused not to post.
That ends here! Firstly, an important update.
Broodjes launched! We’re officially crafting and slinging sandwiches out of Silver Spork seven days a week.
Here’s the skinny on the food…
The current four sandwich menu features a veggie option (The Classic – fun fact, I ate this sandwich at least once a day for 3 yrs) and a gratuitous breakfast delight (Paradiso – Salted Bacon Nutella, sliced strawberries on buttery, awesome brioche…I personally call this one the ‘YOLO’. I tried to make the name happen with the team, but, as you can see, I was outvoted).
We showcase the subtle deliciousness of Goat Gouda with Vondel Park (goat gouda, prosciutto, fig jam, a 25 yr aged balsamic reduction) and freshen up some white meat chicken with the Jordaan (Apple & Bacon Chicken Salad. The greek yogurt sauce keeps this stuff super fresh and surprisingly light. The fresh chopped dill helps too).
It’s a menu we’re excited to serve and even more excited to expand on in the future!
For now, we’ve ‘soft launched’. This was done in an effort to acclimate the team to the operations side of this business as it’s relatively new territory for everyone.
As we understand it (and as we’re executing it), a soft launch is really just about limiting marketing. When we were Kickstarting, we tweeted, shared, and spammed every single thing we did. Our goal was to expose ourselves and our effort to the most people possible.
Soft launching has been about creating just the right amount of buzz to bring people in the door, but not enough to stir the masses. It has been an exercise in self-control. That said, it’s a process that will pay off once those processes of operating Broodjes are clear to us. We’ll have systems in place to scale with the increase in interest (which wil hopefully convert to demand!) and keep providing a product we’re proud of and confident in.
I will say, keeping my mouth shut and my fingers still has been tough. That said, if you’re reading this blog, you’re the customer we need to try our food. You’re also the customer we need to provide us with the feed back that will make our hard launch a success. So, if you have any at all (or if you just want to say hi!), please comment or email us directly. We love hearing from everyone, but especially cherish these conversations at this point in our growth!
Until later this week (this is me holding myself accountable)!