Pop-up, food truck, pedicab, pre-packaged and sold wholesale to stores?
These are a handful of options Janny, Carrie, VA, and I have been throwing around in terms of figuring out
how to get our product out to the masses in this concept testing phase.
In your opinion, which of the above is the stronger choice for a young start-up like our own? We’re all obviously leaning super heavily towards the pop-up space, but i can see the benefits of flexibility the others afford. Maybe the answer is even a combo of two?
Things to take into account: the financial situation of the start-up, the size of the team, the target market. Broodjes is currently low on funding but planning to Kickstart the effort in the very near future, we can roll with anywhere from 3-6 individuals depending on the context, and our target market is the sandwich loving community of DC.
What do you guys think?