Happy New Year! Though I’m still working out a few mapping kinks (A name, C name, DNS?), I’m very excited to christen the digital hub for our infant sandwich venture. So, where are we now? Why this blog? Will Broodjes & Bier actually happen…? All good questions, I’ll tackle in this inaugural post (more so for my sake than yours)!.
Right now, we are in the planning phases of testing the concept. Does a Dutch-style sandwich shop have any place in the DC food market? If we build it, will the sandwich and not yet sandwich fiends of the District and beyond buy it? I don’t know. So, to answer this question, Broodjes & Bier is hopping on the pop-up bandwagon. The current team (amalgam of Janny, Carrie, Mom, Virginia, and me) is looking to host our first temporary sandwich service in mid-January. We’ll Kickstart the effort for ingredients, equipment, and restaurant space and sell tickets to better estimate our covers. If it’s a success, we’ll host more and begin the process of building a brick and mortar location. If it’s not, well, we’ll polish off the kegs and go back to our day jobs.
This blog is meant to be a chronicle of our progress as well as a space to dialogue with our friends, fans, and critics, alike. Last week, I stumbled across a blog on GOOD highlighting the start-up journey of BOBA GUYS, a San Francisco boba or bubble tea start-up. I was initially sucked in by their relevant insight. Here was a real, live window into the psyche of a food start-up operating now. They not only shared their business planning and product perfection journey with the reader, but sought her insight. They asked us how they should use their profits, and then didn’t just let that feedback sit stagnant at the bottom of the page. It was digital discourse. I became genuinely vested in their success and I don’t think I’ve had more than one cup of boba in my entire life. I want to try and create that type of space here by bringing you, my friends, family, and fellow District dwellers, into my Broodje world. The goals will be transparency, trust, and a real understanding of our brand from the ground up.
So, will Broodjes happen? God, I hope so. I’ve put a lot of time into this as it it is. That said, the project is in its infancy. Awesome things could happen. Awesome things could also not happen. In any case, I’ll still have added a solid 8 sandwich recipes to my culinary roster, and that is something worth celebrating! Not bad at all.